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A construal level account of when consumers prefer to spend loyalty points over money

Charan K. Bagga, Alina Nastasoiu, Neil T. Bendle, Mark Vandenbosch
Year of publication:
2024
Authors: Bagga, Charan K. ; Nastasoiu, Alina ; Bendle, Neil T. ; Vandenbosch, Mark B.
Subject: construal level theory | currencies | loyalty points | money | rewards | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing
freely available
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