A cross-sectional test of the effect and conceptualization of service value
| Year of publication: |
1997
|
|---|---|
| Authors: | Cronin Jr, J.Joseph ; Brady, Michael K. ; Brand, Richard R. ; Hightower Jr, Roscoe ; Shemwell, Donald J. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 11.1997, 6, p. 375-391
|