A customer-based approach for selecting attributes and levels for preference measurement and new product development

Michael Steiner, Roland Helm, Verena Hüttl-Maack

Year of publication:	2016
Authors:	Steiner, Michael ; Helm, Roland ; Hüttl-Maack, Verena
Published in:	International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 21.2016, 4, p. 233-266
Subject:	preference measurement \| new product development \| customers' needs \| attribute sets \| Produktentwicklung \| New product development \| Konsumentenverhalten \| Consumer behaviour \| Messung \| Measurement \| Präferenztheorie \| Theory of preferences \| Marktforschung \| Market research

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