A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
| Year of publication: |
2007
|
|---|---|
| Authors: | Pirsch, Julie ; Gupta, Shruti ; Grau, Stacy |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 70.2007, 2, p. 125-140
|
| Publisher: |
Springer |
| Subject: | Corporate social responsibility | cause-related marketing | customer loyalty | satisfaction | stakeholder theory | skepticism |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005719566