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A graph-based scheme for brand promotion in social media platforms using influencer nodes

Divya Sharma; Debashis Saha & Parthasarathi Dasgupta
Year of publication:
2013
Authors: Sharma, Divya ; Saha, Debashis ; Dasgupta, Parthasarathi
Publisher: Calcutta : IIMC
Subject: Social Web | Social web | Markenartikel | Brand | Markenführung | Brand management | Online-Marketing | Internet marketing
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