A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Lei Shen, Ye Chen, Chu Luo
| Year of publication: |
2019
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|---|---|
| Authors: | Lei, Shen ; Chen, Ye ; Luo, Chu |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 8, p. 2975-2996
|
| Subject: | Brand Value | Sharing Economy Platform | Prosumption Logic | Grounded Theory | Grounded theory | Share Economy | Sharing economy | Markenführung | Brand management | Digitale Plattform | Digital platform | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2019.98184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214773