A least squares procedure for benefit segmentation with conjoint experiments
Wagner A. Kamakura
| Year of publication: |
1988
|
|---|---|
| Authors: | Kamakura, Wagner A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 2, p. 157-167
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Theorie | Theory | Conjoint-Analyse | Conjoint analysis |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001051617