A literature review of data mining techniques for enhancing digital customer engagement
Mona Mosa, Nedaa Agami, Ghada Elkhayat, Mohamed Kholief
| Year of publication: |
2020
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| Authors: | Mosa, Mona ; Agami, Nedaa ; Elkhayat, Ghada ; Kholief, Mohamed |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 16.2020, 4, p. 80-100
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| Subject: | Algorithm | Analysis | Data Mining | Digital Customer Engagement | Machine Learning | Data mining | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Kundenintegration | Customer integration | Social Web | Social web | Algorithmus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2020100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426619