A mixed-method approach to exploring the motives of sport-related mobile applications among college students
Sun J. Kang; Jae-Pil Ha; Marion E. Hambrick
| Year of publication: |
2015
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|---|---|
| Authors: | Kang, Sun J. ; Ha, Jae-Pil ; Hambrick, Marion E. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 3, p. 272-290
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| Subject: | technology | sport communication | sport manager | smartphone | mobile applications | Mobile Anwendung | Mobile application | Studierende | Students | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Sport | Sports | Hochschule | Higher education institution | Sportmanagement | Sport management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294591