A model for evaluating revenue management implementation (MERMI) in the hotel industry

Pilar Talón-Ballestero, Lydia González-Serrano and Cristina Figueroa-Domecq

Year of publication:	2014
Authors:	Talón-Ballestero, Pilar ; González-Serrano, Lydia ; Figueroa-Domecq, Cristina
Published in:	Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 4, p. 309-321
Subject:	revenue management \| hotel industry \| yield management \| pricing \| market segmentation \| implementation \| Revenue-Management \| Revenue management \| Hotellerie \| Hotel industry \| Preismanagement \| Pricing strategy \| Marktsegmentierung \| Market segmentation

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