A multi-attribute examination of consumer conformity in group-level ordering

Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak

Year of publication:	February 2018
Authors:	Lee, Jacob C. ; Kim, Jungkeun ; Kwak, Kyuseop
Published in:	Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 1, p. 41-48
Subject:	Group reference effect \| Group conformity \| Multi-attribute approach \| Social influence \| Menu order \| Konsumentenverhalten \| Consumer behaviour \| Arbeitsgruppe \| Team \| Soziale Beziehungen \| Social relations \| Soziale Gruppe \| Social group \| Gruppenentscheidung \| Group decision-making \| Experiment

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