A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Ling Peng, Geng Cui, Yuho Chung, Chunyu Li
| Year of publication: |
2019
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|---|---|
| Authors: | Peng, Ling ; Cui, Geng ; Chung, Yuho ; Li, Chunyu |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 5, p. 960-976
|
| Subject: | Online product ratings | Customer satisfaction | Product attributes | Multi-facet item response theory approach | E-commerce | Kundenzufriedenheit | Online-Handel | Online retailing | Electronic Commerce | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00662-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107393