A multi-method approach to understanding behavior change : the case of texting and driving
Year of publication: |
2017
|
---|---|
Authors: | Hood, Karen M. ; Kowalczyk, Christine M. ; Hopkins, Christopher D. ; Padgett, Daniel |
Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 5.2017, 2, p. 78-91
|
Subject: | advertising | behavior intent | public health implications | texting and driving | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Gesundheitswesen | Health care system |
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