A new model for assessing the impact of cloud computing on customer retention
Saghar Gozali and Zahra Shokri, Somayeh Asghari, Mahdi Ghasvari
| Year of publication: |
2019
|
|---|---|
| Authors: | Gozali, Saghar ; Shokri, Zahra ; Asghari, Somayeh ; Ghasvari, Mahdi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 2, p. 124-142
|
| Subject: | cloud computing | customer | retention | cost | agility | virtualisation | Cloud Computing | Cloud computing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
Online Resource