A New System for Rating Service Quality

Service track records can help customers and analysts evaluate a company's products as well as its value. The author shows how most corporations can be held accountable for their level of service quality.

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Year of publication:	1989
Authors:	Liswood, Laura A.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 10.1989, 4, p. 42-45
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039321 [DOI]
Source:	Other ZBW resources

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