A planning model for multiple new product introductions
William B. Locander and Richard W. Scamell
| Year of publication: |
1976
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|---|---|
| Authors: | Locander, William B. ; Scamell, Richard W. |
| Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 7.1976, 2, p. 45-60
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| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002393251