A portfolio theory approach to solve the product elimination problem
Year of publication: |
1986
|
---|---|
Authors: | Friedman, Hershey H. |
Other Persons: | Krausz, Joshua (contributor) |
Published in: |
The Mid-Atlantic journal of business. - South Orange, NJ : Seton Hall University, ISSN 0732-9334, ZDB-ID 283369-4. - Vol. 24.1986, 2, p. 43-48
|
Subject: | Marketingmanagement | Marketing management |
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