A procedure for new product positioning in an attribute space
Sönke Albers; Klaus Brockhoff
| Year of publication: |
1976
|
|---|---|
| Authors: | Albers, Sönke ; Brockhoff, Klaus |
| Publisher: |
Brussels |
| Subject: | Absatzplanung |
| Extent: | 17 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001818829