A procedure for new product positioning in an attribute space
Sönke Albers and Klaus Brockhoff
| Year of publication: |
1977
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|---|---|
| Authors: | Albers, Sönke ; Brockhoff, Klaus |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 1.1977, 4, p. 230-238
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| Subject: | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001818839