A quantile regression approach to gaining insights for reacquition of defected customers
Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Yoo, Changsok ; Cha, Kyoung Cheon ; Kim, Sang-hoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 443-452
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| Subject: | Defected customers | Past behavior | Quantile regression | Reacquisition | Win-back | Regressionsanalyse | Regression analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417151