How electronic word-of-mouth forms and affects the market performance of art exhibitions
Jung Eun Kwon, Sang-Hoon Kim, Kyoung Cheon Cha
| Year of publication: |
2022
|
|---|---|
| Authors: | Kwon, Jung Eun ; Kim, Sang-hoon ; Cha, Kyoung Cheon |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 25.2022, 1, p. 21-36
|
| Subject: | Art exhibition | eWOM | art exhibition market performance | art exhibition marketing | image-oriented SNS | photo sharing | Kunst | Arts | Marketing | Virales Marketing | Viral marketing | Kunsthandel | Art trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014370592