A Question of Value - When it comes to setting price, economic value modeling trumps customer value models.
| Year of publication: |
2005
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|---|---|
| Authors: | Smith, Gerald E. ; Nagle, Thomas T. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 4, p. 38-43
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