Frames of Reference and Buyers' Perception of Price and Value
| Year of publication: |
1995
|
|---|---|
| Authors: | Smith, Gerald E. ; Nagle, Thomas T. |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 38.1995, 1, p. 98-116
|