A review of customer relationship management : successes, advances, pitfalls and futures
Bang Nguyen; Dilip S. Mutum
| Year of publication: |
2012
|
|---|---|
| Authors: | Bang, Nguyen ; Mutum, Dilip S. |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 18.2012, 3, p. 400-419
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572160