A scale for measuring effort towards marketing intelligence in service sector

Digamber Singh Negi

Year of publication:	2019
Authors:	Negi, Digamber Singh
Published in:	GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 17.2019, 1, p. 64-76
Subject:	Marketing Intelligence \| Customer orientation \| Competitive Intelligence \| Propensity towards Information Generation and Customer Focus \| Beziehungsmarketing \| Relationship marketing \| Marktforschung \| Market research \| Dienstleistungssektor \| Service industry \| Wettbewerbsanalyse \| Competitive analysis \| Marketingmanagement \| Marketing management

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