A semantic transfer approach to keyword suggestion for search engine advertising

Jin Zhang, Jilong Zhang, Guoqing Chen

Year of publication:	2023
Authors:	Zhang, Jin ; Zhang, Jilong ; Chen, George Guo-Qiang
Subject:	Indirect relevance \| Keyword suggestion \| Pruning strategy \| Semantic transfer analysis \| Suchmaschine \| Search engine \| Online-Marketing \| Internet marketing \| Semantisches Web \| Semantic web \| Online-Recherche \| Online search

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