A study of perceived store image and behavioural intentions of Indian grocery consumers : the mediating effect of satisfaction
Parmod Parmod, Usha Arora, Farhat Akhtar, Parveen Kumar
| Year of publication: |
2025
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|---|---|
| Authors: | Parmod Parmod ; Arora, Usha ; Akhtar, Farhat ; Kumar, Parveen |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 34.2025, 1, p. 27-44
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| Subject: | behavioural intentions | confirmatory factor analysis | grocery consumers | Indian grocery market | mediation analysis | organised grocery store | satisfaction | SEM | store image | structural equation modelling | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Indien | India | Strukturgleichungsmodell | Structural equation model | Lebensmittelhandel | Food trade | Firmenimage | Corporate reputation |
Online Resource