A study towards the relation of customer relationship management customer benefits and customer satisfaction
Nastaran Mohammadhossein; Mohammad Nazir Ahmad; Nor Hidayati Zakaria; Shidrokh Goudarzi
| Year of publication: |
2014
|
|---|---|
| Authors: | Mohammadhossein, Nastaran ; Mohammad Nazir Ahmad ; Nor Hidayati Zakaria ; Goudarzi, Shidrokh |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 10.2014, 1, p. 11-31
|
| Subject: | Customer | Customer Relationship Management | Knowledge Management | Multichannel Integration | Personal Service | Responsibility | Satisfaction | Segmentation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404022