A Tale of Two Tests - A note on treating non-metric zero-one data as metric.
| Year of publication: |
2008
|
|---|---|
| Authors: | Hellebusch, Stephen J. ; Mullet, Gary M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 20.2008, 2, p. 20-24
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