A unifying approach to benefit segmentation and product line design based on rank order conjoint data
E. Aust ; W. Gaul
| Year of publication: |
1995
|
|---|---|
| Authors: | Aust, Eberhard |
| Other Persons: | Gaul, Wolfgang (contributor) |
| Published in: |
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization. - Berlin [u.a.] : Springer, ISBN 3-540-60354-9. - 1995, p. 289-297
|
| Subject: | Produktgestaltung | Product design | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Diversifikation | Diversification | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001291140