A visual approach for identifying consumer satisfaction niches
Hooman Estelami; Peter De Maeyer
| Year of publication: |
2006
|
|---|---|
| Authors: | Estelami, Hooman ; De Maeyer, Peter |
| Published in: |
Handbook of niche marketing : principles and practice. - New York, NY [u.a.] : Best Business Books, ISBN 0-7890-2329-6. - 2006, p. 105-128
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Nischenstrategie | Niche marketing strategy |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003322892