A well-visualized effect : how nutritional content-equivalent labels influence healthfulness perceptions
Hongyan Jiang, Yaping Wang, Yeyi Liu
| Year of publication: |
2025
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|---|---|
| Authors: | Jiang, Hongyan ; Wang, Yaping ; Liu, Yeyi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115113, p. 1-12
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| Subject: | Advertising appeals | Mental imagery | Nutritional content-equivalent labels | Perceived healthfulness | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Werbewirkung | Advertising effects | Gesundheit | Health | Ernährung | Nutrition | Wahrnehmung | Perception | Werbung | Advertising | Ernährungsverhalten | Eating habit | Lebensmittel | Food | Kognition | Cognition | Psychische Krankheit | Mental disorder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159123