Acceptance of in-store apps : factors that influence the intention to adopt location-based retail apps : insights from Germany
Year of publication: |
2022
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Authors: | Schrage, Rabea ; Meißner, Lasse ; Schütte, Reinhard ; Kenning, Peter |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 6, p. 760-777
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Subject: | In-store | Location-based retail apps | Technology acceptance | Tracking apps | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Deutschland | Germany | Mobile Business | Mobile business | Ladengestaltung | Store design |
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