Extent:
XXIV, 262 S.
graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis ; Fallstudie ; Case study
Language: English
Thesis:
Zugl.: München, Techn. Univ., Diss., 2009
Notes:
Förderkennzeichen BMBF 01 HQ 0553
Erscheint: 1. November 2009
ISBN: 978-3-8349-1957-1
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003877296