Add value to your service : the key to success
edited by: Carol Surprenant, New York University
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Surprenant, Carol F. (ed.) |
| Institutions: | Services Marketing Conference <6, 1987, San Diego, Calif.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, Illinois : American Marketing Association |
| Subject: | Dienstleistungsmarketing | Services marketing | Theorie | Theory | 27.09.1987 |
| Extent: | vi, 214 Seiten 28 cm |
|---|---|
| Series: | |
| Conferences: | Services Marketing Conference ; 6 (San Diego, Calif.) : 1987.09.27-30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif Includes bibliographies Enth. 45 Beitr. Titelzusatz auf dem Umschlag: 6th Annual Services Marketing Conference proceedings |
| ISBN: | 0-87757-190-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541601