Adding bricks to clicks : the effects of store openings on sales through direct channels

Jill Avery; Mary Caravella; John Deighton; Thomas J. Steenburgh

Year of publication:	17 Jan. 2007
Authors:	Avery, Jill ; Caravella, Mary ; Deighton, John ; Steenburgh, Thomas J.
Publisher:	Cambridge, Mass. : Harvard Business School
Subject:	Vertriebsweg \| Distribution channel \| Direktmarketing \| Direct marketing \| Einzelhandel \| Retail trade \| Zeitreihenanalyse \| Time series analysis \| USA \| United States \| 2000-2005

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