Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Xingyu Wang, Yaping Chang, Xinlan Li, Jun Yan
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Xingyu ; Chang, Yaping ; Li, Xinlan ; Yan, Jun |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1449-1466
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| Subject: | advertising response strategy | CSR advertising | dilution effect | negative product attribute reviews | product attribute advertising | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Produktqualität | Product quality | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326016