Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Yaping Chang, Xinlan Li, Xingyu Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Yaping ; Li, Xinlan ; Wang, Xingyu |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2711-2727
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| Subject: | luck | manager response | metacognition | purchase frequency | targeted promotions | WOM | Virales Marketing | Viral marketing | Zielgruppe | Target group | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432535