The negative effect of name : mentions of frontline service employee name reduce online review persuasiveness
Xinlan Li, Dong Hong Zhu, and Yaping Chang
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Xinlan ; Zhu, Dong Hong ; Chang, Yaping |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 4, p. 636-652
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| Subject: | online review | perceived deception | review persuasiveness | frontline service employee | name | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705231200172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375891