Adjusting customer journey mapping for application in industrial product-service systems
Shaun West, Oliver Stoll, Marika Østerlund, Petra Müller-Csernetzky, Felix Keiderling, Christian Kowalkowski
| Year of publication: |
2020
|
|---|---|
| Authors: | West, Shaun ; Stoll, Oliver ; Østerlund, Marika ; Müller-Csernetzky, Petra ; Keiderling, Felix ; Kowalkowski, Christian |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 11.2020, 3, p. 275-297
|
| Subject: | customer journey | servitisation | product service systems | PSS | business-to-business | B2B | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2020.110911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506266