Adopting a new brand language at Cisco
David Reed
| Year of publication: |
2013
|
|---|---|
| Authors: | Reed, David |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 47-50
|
| Subject: | Cisco | customer experience | brand management | employee communication | technology | Markenführung | Brand management | IKT-Sektor | ICT industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256412