Adoption of digital sales force automation tools in supply chain : customers' acceptance of sales configurators
Tommi Mahlamäki, Kaj Storbacka, Samuli Pylkkönen, Mika Ojala
| Year of publication: |
2020
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|---|---|
| Authors: | Mahlamäki, Tommi ; Storbacka, Kaj ; Pylkkönen, Samuli ; Ojala, Mika |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 162-173
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| Subject: | Supply chain management | Digitalization | Configurators | Buying process | Lieferkette | Supply chain | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Automatisierung | Automation | Vertriebs-Informationssystem | Sales information system | B-to-B-Marketing | Business-to-business marketing |