Advanced introduction to advertising

Patrick de Pelsmacker, Professor of Marketing, Faculty of Business and Economics, University of Antwerp, Belgium

Alternative title:	Advertising
Year of publication:	[2022]
Authors:	Pelsmacker, Patrick de
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Werbung \| Advertising \| Werbeplanung \| Advertising planning \| Theorie \| Theory
Description of contents:	Table of Contents [gbv.de]

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