Advertising & IMC : principles & practice
Sandra Moriarty ; Nancy Mitchell ; William Wells
| Year of publication: |
2012 ; 9. ed.
|
|---|---|
| Authors: | Moriarty, Sandra E. |
| Other Persons: | Mitchell, Nancy (contributor) ; Wells, William (contributor) |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 657 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-13-216364-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009654474