Advertising : principles & practice
Sandra Moriarty ; Nancy Mitchell ; William Wells
| Year of publication: |
2009 ; Internat. ed., 8. ed.
|
|---|---|
| Authors: | Moriarty, Sandra E. |
| Other Persons: | Mitchell, Nancy (contributor) ; Wells, William (contributor) |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Werbung | Richtlinie | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 686 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-13-500938-3 ; 0-13-500938-3 ; 0-13-222415-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004910477