Advertising in virtual reality : a hierarchy of effects paradigm
Ikeola J Bodunde and Eugene Ohu
| Year of publication: |
2022
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|---|---|
| Authors: | Bodunde, Ikeola J. ; Ohu, Eugene |
| Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 229-252
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| Subject: | Advertising | Virtual reality | Hierarchy of Effects model | Consumers | Purchase decision | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Werbung | Werbewirkung | Advertising effects | Kaufentscheidung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-88678-3_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274632