Advisory councils in franchising : advancing a theory-based typology
Year of publication: |
2015
|
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Authors: | Cumberland, Denise M. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 3, p. 175-191
|
Subject: | advisory councils | franchising | marketing channel relationships | United States | USA | Franchising | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
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