Affect versus cognition in the chain from perceived quality to customer loyalty : the roles of product beliefs and experience
Björn Frank; Boris Herbas Torrico; Takao Enkawa; Shane J. Schvaneveldt
| Year of publication: |
2014
|
|---|---|
| Authors: | Frank, Björn ; Torrico, Boris Herbas ; Enkawa, Takao ; Schvaneveldt, Shane J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 567-586
|
| Subject: | Affect | Cognition | Customer loyalty | Perceived quality | Customer satisfaction | Product experience | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Kognition | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473263