Affecting Adolescence: Scrutinizing the Link between Advertising and Segmentation
| Year of publication: |
2005
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|---|---|
| Authors: | Nairn, Agnes ; Berthon, Pierre |
| Published in: |
Business and society : a journal of interdiscipl. exploration. - Thousand Oaks, Calif. [u.a.] : Sage Publ, ISSN 0007-6503, ZDB-ID 7186952. - Vol. 44.2005, 3, p. 318-345
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