Airlines customer segmentation in the hyper-competition era
Bogdan Avram
| Year of publication: |
2019
|
|---|---|
| Authors: | Avram, Bogdan |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 7.2019, 2, p. 137-143
|
| Subject: | airlines customer segmentation | multi-customer segmentation | sociodemographic segmentation | behavioral segmentation | airline competition | airline commercial strategy | Fluggesellschaft | Airline | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Luftverkehr | Air transport | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Passagierluftverkehr | Air passenger transport |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4596 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217317